Marketing Insider Group
DECEMBER 21, 2020
Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). The digital marketing landscape looks totally different than it did in 2008 during the last crash.
The Point
JANUARY 19, 2021
Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). For most B2B companies, ABM will be as much a part of the B2B demand generation landscape as paid search or lead nurturing.
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Zoominfo
AUGUST 3, 2022
For instance, in 2008, the committee took nearly a year to declare a recession occurred. ZoomInfo MarketingOS Finally, ABM with data you can trust. For instance, ask your employees to talk about how they’ve used your product on LinkedIn, and the one with the most engagement receives a prize.
PathFactory
MARCH 6, 2023
The average number of touches it takes to reach a prospect is now over 20 (across email, phone, LinkedIn, etc.). It’s time to throw your ABM plays into high gear. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?
Varicent
MARCH 8, 2018
The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Prior to 2008, you didn't have tools that could help you understand marketing’s impact on the business, we can do this now by looking at metrics to help you understand what's working and what's not.
B2B Digital Marketer
MARCH 26, 2021
On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. But the “NEW” ABM is not supposed to be the target marketing I described. So, now I am upgraded, I do ABM. Your overall goal as a marketer should be to become a customer advocate.
Valasys
DECEMBER 18, 2019
Drift : Drift is a business website founded in the year 2014 & specializes in creating well-researched & unique write-ups on topics such as Marketing, Sales, SaaS, Inbound & Account-Based Marketing (ABM). Drift is the world’s leading conversational marketing platform.
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