PathFactory

MARCH 6, 2023

Prospects rarely pick up their phones or respond to emails, so inbound ‘signals’ are really important, and a lot of that intent data comes from your content. The average number of touches it takes to reach a prospect is now over 20 (across email, phone, LinkedIn, etc.). It’s time to throw your ABM plays into high gear.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. The answer is a tale as old as time: In 2014, LinkedIn acquired Bizo for $175 million, just six years after Bizo was spun out of its parent company. ZoomInfo MarketingOS Finally, ABM with data you can trust. This all begs the question: What happened?

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

Engagio

NOVEMBER 11, 2020

Then, about five years ago, we saw the rise of Account-Based Marketing (ABM) , which was heralded by many (including me) as the next new thing. But for all its benefits, ABM at the time was also flawed. These early attempts at ABM didn’t deliver what Sales teams needed: hot leads they could follow-up on right now.

DemandBase 62

DemandBase Account Based Marketing ABM Sales Management 62

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. I ask Jon how do we get beyond ABM? But I’ve been thinking a lot about the limitations of both ABM and fishing with a spear. With ABM, we were calling people regardless of whether they were interested. What’s Next?!

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112