Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers
Engagio
NOVEMBER 11, 2020
Then, about five years ago, we saw the rise of Account-Based Marketing (ABM) , which was heralded by many (including me) as the next new thing. But for all its benefits, ABM at the time was also flawed. These early attempts at ABM didn’t deliver what Sales teams needed: hot leads they could follow-up on right now.
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