Industrial Marketing Today

JULY 29, 2010

(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 17, 2010

I am referring to optimizing customer engagement in B2B marketing. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

AUGUST 27, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. in January 2008.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40