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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Since 2007, January 28 is celebrated as Data Privacy Day (also known as Data Protection Day in Europe) to cultivate awareness about safeguarding data and introducing data protection best practices. Not adhering to these data privacy laws can incur hefty fines, along with the imminent PR disaster that would deteriorate consumer trust.

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Owning Google Search is so easy–yet very very hard

Biznology

Until Google really started rolling out Panda and Penguin algorithms. It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. Image via CrunchBase. But, no more.

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

farmers grew 57% more kale in 2012 than they did in 2007. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. In search of a way to combine them, Dickson started his own blender company, Blendtec.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

paid click volume (is) up 18% from January 2007 to March 2009.In In fact, as more publishers opt to offer a PPC buying option, the universe of PPC ads will continue to increase." Despite the economic downturn, paid clicks are increasing. Wherever consumers are clicking, search marketers and PPC ad buyers are at work.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Now I don’t mean that in the negative, “suck the life out of you” way. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. A driving force behind the company’s SUBSCRIBERS RULE! I had an epiphany the other day.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

When Seth Godin wrote his book, Purple Cow: Transform Your Business By Being Remarkable , he forced a lot of marketers to face the fact that we'd slowly but surely been digging our own graves via boring, traditional "mass marketing" -- and that the only way out was to stop being part of the herd, and "be remarkable.". 8) The REFRESH Project.