Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Yet despite using these one-off integrations, trying to manage all of these connections is painful, and two vendors have appeared that broker these identities, Janrain and Gigya. ( Disclosure: Gigya is currently a client ). Note that the trend, at least for consumer trends, is away from companies issuing new universal IDs, so that the "brokering" that a company like Gigya does is to make it easier for websites to accept a user's existing social identity, not issue a new one.