Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Referral Rock

NOVEMBER 18, 2019

” The five groupings are aligned with your customer lifecycle stages and were created to help marketers identify where they should focus their time to optimize their marketing and sales efforts. “It’s Landing pages, content marketing, live chat, webinars… basically anything related to engagement or lead generation.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Martech Advisor

OCTOBER 17, 2019

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. Approximately 10 years after having 67% of the search market, Yahoo! The success of Facebook – and the corresponding demise of MySpace – is partially due to real names adding an aura of legitimacy while removing a layer of creepiness. But back to MySpace.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Vidyard

OCTOBER 19, 2016

The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media. Flash Video, Developed by Macromedia in the late 1990s, was officially added as part of Adobe’s Flash Player 6 in 2002 , and ushered in a new wave of online video.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

MARCH 31, 2010

What are the latest trends in search? Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers?

Paid Content 100

Paid Content Social Media Research Social Marketing 100