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Programmatic Advertising Glossary & Brief History

Digilant

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007).

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What is Programmatic Digital Advertising?

Digilant

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007). .

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Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. and loyal readers. It's an interesting mix of old and new, tactical and strategic, original and derivative.

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Looking Back at 300: Top 10 Posts

WebMarketCentral

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. . #9: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Igloo Software Boosted Email CTR 189% 8.4 Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. ” 10.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. If you combine the personalization potential of one-to-one email with something like a bright banner ad or video, you’ve got the potential for serious engagement.”

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Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.