B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without
B2B Lead Generation Blog
AUGUST 30, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Employee Advocacy- Are You Leveraging Your Employees’ Influence?
APRIL 20, 2017
In a survey carried out by the Global Trust , 92% said they trust earned media- this has increased by 18% since 2007. Lead by example. Have someone in charge of the whole employee advocacy programme, or one person per team leading the way. Have any leads come from this?
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. Supplier consolidation is rarely good for consumers (in this case, B2B media buyers).
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.
Another New Report on Webcasting Benchmarks
JULY 25, 2007
The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs. The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks.
Top Internet Advertising Networks
JANUARY 29, 2007
Primarily B2C, but can provide brand exposure for broad-market B2B advertisers as well. Suitable for B2C or B2B advertisers. ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers.
Two Online B2C Campaigns Worth Checking Out
JULY 11, 2007
B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. Some B2B marketing efforts are highly inventive, such as the Superhero campaign executed for outsourced supply chain services vendor Zomax by KC Associates.
Executive-Level Web Analytics, Part 2
FEBRUARY 23, 2007
Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales.
New Blog, Old Tool
MARCH 8, 2007
Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog.
Executive-Level Web Analytics
FEBRUARY 20, 2007
If you are running a search marketing campaign, the measures that top the list for executives, not surprisingly, are leads, cost per lead, and associated trends. A healthy lead-generating B2B website should be drawing a high percentage of new visitors each week and month.
4 Ways to Improve Email Deliverability
APRIL 3, 2007
Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability.
Book Review: Made to Stick
MARCH 1, 2007
Made to Stick: Why Some Ideas Survive And Others Die by Chip and Dan Heath explores why some ideas "stick" in our consciousness while others are never understood in the first place and are quickly forgotten.
Book Review: The Black Swan
MAY 29, 2007
Finally, the author's advice, while highly practical, deals with nothing as mundane as B2B lead generation or podcasting, and will require considerable thought on the part of the reader to properly and constructively apply.
WMC Interviews: Alan Douglas
MAY 23, 2007
tags: Alan Douglas, Douglas Publications, Briefings, newsletter writing guide, corporate communications, writing for the web, useful content, newsletter design The website marketing strategy portal: WebMarketCentral.com The only Minnesota-based marketing strategy, lead generation and PR agency focused exclusively on B2B IT clients: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.
Three Excellent Web 2.0 Resources
MARCH 28, 2007
logos, typesfaces, colors The web marketing news and resources portal: WebMarketCentral.com The B2B IT go-to-market and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.comLooking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources. First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 typeface, logo, design and website examples.
How to Calculate Social Marketing ROI
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. It’s not enough to begin tracking when the lead is generated.
B2B Marketplaces: A New Breed Takes On an Old Problem
JULY 19, 2010
Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized.
Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.
The ROI Guy
DECEMBER 14, 2005
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Got Leads?
Strategic Guy: Three Phases of Social Media Maturation
JULY 9, 2009
Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires?