SalesChoice

Why AI will solve Attention Deficit Disorder in Sales Professionals

SalesChoice

Our Distracted, Always-On Reality. In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour.

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Blog #7.2: AI and Trust are Key to Evolutionary Success

SalesChoice

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? Our last blog focused on the growth of AI and the explosion of Big Data.

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Blog #7.1: The Rise of AI

SalesChoice

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm.

Blog #6.4: Narrative Storytelling for Sales – The Conclusion

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail. And according to CSO Insights, less than 40% have full-scale end-user adoption.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. Before we dive further into the merits of narrative storytelling, let’s review a few key points: 1.) Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) Data patterns are everywhere – inside and outside the CRM systems that sales professionals use; 3.)

Blog #6.1: The Roots of Storytelling for Sales

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections: Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm.

Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM ran with this consideration and published Preparing for the Future of AI.

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology

SalesChoice

. Understanding Cognitive Science Technology. Cognitive Computing is a highly technical and mathematical field. At a simple level, the idea of a computer that thinks like a human is appealing. At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”.

Blog #3: Global Leaders: On the Innovation Edge

SalesChoice

Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. His provocative innovation question posed at a 1956 conference: “ Can machines think?”,

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Blog #2: A Closer Look at Artificial Intelligence

SalesChoice

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Predictive approaches, irrespective of the computing science and machine learning underpinnings, have been here for over 337 years. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

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Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button.

How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges.

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

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What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What Should Your Martech Stack Look Like?

Marketing Insider Group

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task.

What Does Employee Engagement Have to Do with Marketing?

Marketing Insider Group

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing?

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Guest post by Brian Bennett. A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing.

How Are Your Marketing Qualified Leads Performing?

Marketing Insider Group

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

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How to Develop a Content Marketing Strategy to Reach and Convert

Marketing Insider Group

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge.

The Top B2B Content Marketing Strategy Ideas To Consider Using Today

Marketing Insider Group

Do you feel like your B2B content marketing strategy has become stale and your methods don’t seem to be getting the results they used to?

41% of Marketers Now Believe Events are the Most Critical Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now” We’ve grown impatient.

How to Create a Content Machine that Turns 1 Piece of Content Into 10

Marketing Insider Group

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month.

Six SEO Facts About All High-Ranking Content

Webbiquity

Guest post by John Aaron. While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy