Vtrenz Gives a Solid Overview of Relationship Marketing
Customer Experience Matrix
OCTOBER 11, 2006
So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. The Vtrenz series is long for this sort of thing: three 16-page papers, one each on nurturing, growing and retaining customers.