category sales-strategy 
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.
Online Marketing Institute
MARCH 13, 2011
Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.
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MLT Creative
AUGUST 1, 2011
Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Start with a strategy, followed by a plan for generating content. I sure do, and I learn something new from them almost every day.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Sales Forecasting. Architecture.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.
Directive Agency
MARCH 7, 2019
Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Creative strategist and international keynote speaker, Melanie Deziel, has excelled as one of the world’s leading experts in native advertising and strategy. Ann Handley. . Michelle Killebrew.
Webbiquity
MAY 23, 2017
Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Did anybody say B2B is boring? Not if you look to these guys for inspiration.
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