Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 8) “Word of mouth is all we need to make our sales.”. 9) “Marketing is not needed in an RFP-driven industry.”. But there’s the catch.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hinge Marketing

MAY 20, 2019

In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. An RFP is sent out to a broad swath of prospective service providers. Social media. Or a business is in need of a particular service.

Planning 92

Planning Marketing Plans Service Content Marketing 92

BenchmarkONE

JULY 19, 2019

Back in the good old days, marketing a small business meant putting up a billboard, taking out a few newspaper ads, and trusting that customers would tell each other about their good experiences through word of mouth. You have to navigate digital ads, social media platforms, paid search, inbound marketing and all the latest trends.

Paid Search Agency 51

Paid Search Agency Advertising Agencies Paid Content Small Business Marketing 51

Bluetext

MAY 8, 2023

UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DM (Direct Message) A private chat between you and another person on social media.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Build hype on a social media-like activity feed. Publish event photos, recap articles, video highlights, and attendee testimonials on your website and social media. Offer live streaming or on-demand content.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

SEPTEMBER 4, 2019

How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? RFP response management. Twitter -- microblogging and social networking. LinkedIn -- social network for professionals. Account-based marketing tools.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74