The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Click to Open (CTO) Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Atomic Reach

FEBRUARY 27, 2019

It makes content marketing easier , enhances your email marketing , and even resurrects dead leads. This article outlines 5 secrets to using AI to grow your B2B sales leads. Yes, getting your own "sales machine” is exciting and you may want to jump on the AI wagon right away - but wait! Know Your End Goal. Need any help?”

Marketing AI 81

Marketing AI B2B Sales Sales Leads Sales Qualified Leads 81

Engagio

APRIL 23, 2020

So much of account-based marketing is centered on insight-lead experiences for accounts or like-accounts that offer value. With the boundaries of geography removed, the opportunity to deliver real-time, interactive value to a set of accounts has grown. I would suspect you’ll qualify out at least a quarter of your accounts.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Adobe Experience Cloud Blog

MARCH 29, 2013

Enterprise marketers today constantly seek new and creative ways to engage, qualify and convert prospects online. As a marketer responsible for your demand funnel, you are also looking for new ways to get answers to what you don’t know about your prospects. Email response rates continue to drop today.

Demand 48

Demand Top of Funnel Media Banners 48

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Rollworks

JUNE 3, 2018

Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download? And what about people’s positions?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40