Navigate the Channel

NOVEMBER 6, 2023

For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Golden Spiral

FEBRUARY 26, 2019

Host a handful of live internal trainings or webinars to introduce the product and answer important FAQs. Determine Pricing. A new product launch is the perfect time to evaluate your pricing. Should you raise prices across the board? significant trade show. Give moments to celebrate. user conference.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Single Grain

APRIL 18, 2023

This process of lead generation involves various tactics — including content marketing, SEO, email marketing, PPC, trade shows — to bring your lead down the sales funnel until they make a sale: While businesses can handle these tactics in-house, hiring an agency is another option. Some may charge per hour or offer subscription pricing.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

SmartBug Media

OCTOBER 27, 2020

It’s time to look beyond the traditional means of generating leads through trade shows, direct mail, and print ads. Keep in mind, there are a variety of content types your manufacturing company can use to generate leads ; blogging, industry reports, FAQs, and pricing calculators are just a few.

Lead Generation 98

Lead Generation Statistics Paid Search Agency Generation 98

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While more B2B marketers are expected to adopt these solutions, it may take several years for increased interest and competition to drive prices down. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Ledger Bennett

JULY 24, 2019

Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. A great B2B digital agency understands your product, internal pain points, the customer’s FAQs, sales cycles, etc.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40