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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

And that begins with sharp, flexible PPC strategies. Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Google Keyword Planner can help here despite its declining overall usefulness.

PPC 283
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers!

Tactics 75
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How to build a killer content team

Biznology

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Do you want them to be PPC ad-writing masters? Publish on LinkedIn more often.

SME 80
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The Strategic Value of Structured Data Implementation on SME Websites

Moz

This can be a win for clients and SEOs, because in many cases, there is a clear demarcation before and after, followed by solid results which help to build confidence in further SEO activities, give clear ROI and satisfy clients looking for quick wins. How do you identify which structured data is best for SEO strategy?

SME 62
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14 Things I Think I Think About Social Media

Convince & Convert

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Weve found that by sharing the experiences of client campaigns across PPC, SEO and news content - and in particular by what has worked and what hasnt - were saving time and money in-house and giving clients a better service. 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil?