Remove our-team
article thumbnail

Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

However, this obsession to create a positive image for our brands causes a problem in brand authenticity. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Marketers and business owners are always concerned about how people perceive their business.

P2P 52
article thumbnail

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.