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3 Legal Steps Podcasters Often Forget About

ConvertKit

You can ask for permission informally or you can purchase a license to use another person’s work. For example, in the case of music for your podcast, if you go to a website that sells music to be used in a podcast, you are likely purchasing a license that limits you to that use. Privacy policy. Terms and conditions.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. To stand out from the crowd, B2B marketers need to be able to demonstrate the value of their products and services.

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2022 Round-Up of the Best Shopify Conversion Rate Optimization Apps

Convert

This action could be adding a product to their cart, checking out, clicking on a promo pop-up, etc. In terms of making a purchase, the average conversion rate of a Shopify store is 1.5%. That means, 3 out of every 200 store visitors will make a purchase on average. Luckily enough, you’re about to find out how.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Now that that’s out of the way… What Is a Landing Page Builder? A feature-rich landing page builder helps you try out a bunch of styles before finalizing a great landing page that suits your branding and objectives the best. And in his experience, Leadpages’ templates came out to be the most highly converting landing pages.

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Most Popular Multivariate Testing Tools in 2021

Convert

So you’re currently running A/B tests and looking to scale out your testing program. Multivariate testing can help you to find out the best combination of elements (often much faster than standard sequential A/B tests), while also understanding what caused those changes. But how can you start testing faster?