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The 10 most fascinating people in B2B marketing in 2019


Find wisdom in her article about new ways to think about lead qualification and her 3 keys to sales and marketing alignment. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. I’ve known Chris Jeffers for years, but 2019 saw his major move.

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The 5 Top Media for Cold Prospecting


Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. By gathering intelligence on visitors, the time saved in lead qualification is evident. I like the search engine and search phrase features.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. I am the CEO of netFactor. VisitorTrack is one of our products, as you've referenced above.