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The 5 Top Media for Cold Prospecting


Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Business marketers spend an average of 18.6%

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5 Essential Functions for Every B2B Website


Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. So don’t squander the opportunity to turn your website into a lead generation tool.

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B2B Lead Management Market Heats Up

delicious b2bmarketing

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.