Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. Image attribution: Ross Sneddon.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

Content Standard

OCTOBER 8, 2020

Even before the pandemic, 57% of consumers reported feeling that the media was contaminated with untrustworthy information. According to Edelman’s brand trust study , a majority of customers say they trust the credibility of industry experts and peers far above those of brand CEOs, celebrities, and influencers. Price and trust.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. It’s still the most popular social media platform. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. The world is chaotic.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Integrated B2B

OCTOBER 8, 2012

Leveraging subject matter experts in your B2B marketing and communication can be a highly valuable way to improve your company’s credibility and build industry thought leadership by sharing real insights and forward thinking knowledge straight from the source. A quick way to get started is video. Here’s why and how.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

Chris Koch

MARCH 25, 2011

But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted.

Social Media 100

Social Media Organization Peer-to-peer SME 100

ClearVoice

AUGUST 14, 2023

Unique content marketing challenges for cybersecurity SMEs Creating and distributing timely and engaging content consistently is key to success in content marketing. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges. This builds trust and credibility.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

EveryoneSocial

APRIL 23, 2020

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. EveryoneSocial 2.0 The Timeline Gets the Right Content in Front of Users.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52