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5 Ways to Make Your Prospecting Emails Less Impersonal

Zoominfo

CTA’s that might pique your prospect’s interest could include: Registering for a relevant webinar Downloading a persona-based piece of content (like an ebook, blog post, or podcast episode) Visiting a landing page on your company’s website. For this reason, keep the domain name the same in your marketing emails. from an unknown sender?

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Click-through rate.

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5 Ways to Personalize Your Prospecting Emails

Zoominfo

Take advantage of your company name If someone opted into your company’s emails, they will most likely have a more positive affiliation with your brand than an unknown sender. For this reason, keep the domain name the same in your marketing emails. How to Personalize Your Prospecting Emails 1. from an unknown sender? Yeah, me neither.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool.

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The Secrets to Virtual Selling for Financial Services

Vidyard

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Financial services is an industry that’s on the brink of a new day. Webcam Videos 2.2

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

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Why You Must Have Direct Dial Numbers In Your B2B Contact Database

SalesIntel

In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue. The presence of gatekeepers in this process can have a detrimental impact on sales representatives in several ways.