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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging? How Can I Guest Blog Without It Appearing As If I Paid for Links? What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Advertorials (IMPORTANT).

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Influencer Networks.

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What Is Earned Media?

ClearVoice

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. In the early days, somewhere between Mad Men-like agencies and the modern remote digital marketing firms, earned media was publicity.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Marketing content has value to small businesses. Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” So the investment in the content may be more far-reaching than other forms of marketing.

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.