Marketing Proposals Purchase Sales Cycle SMB 
Unbound B2B
JANUARY 11, 2023
Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. SMB sales are less risky but faster to achieve. The B2B market is indeed on scavenge. What are B2B SMB Sales?
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
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SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.
SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.
The ROI Guy
JANUARY 10, 2011
We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.
The ROI Guy
JANUARY 17, 2011
Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. For most buyers it’s easier to do-nothing, than to change. Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.
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