What The Top 4% of Account-Based Marketers Have in Common
ANNUITAS
OCTOBER 27, 2016
The bottom line, according to the study, is that “43% of the marketers surveyed saw ABM as a sales enablement approach, noting that it’s most effective for converting leads to deals. It is near impossible to demonstrate value when the approach to marketing changes continually…”. Look at the case studies in this same issue.
Let's personalize your content