ANNUITAS
OCTOBER 27, 2016
As Carlos Hidalgo wrote in these pages a few months back, “…it seems that each and every year there is a new trend (not that ABM is all that new) or ‘shiny object’ that overtakes B2B marketing … It is no wonder that many marketing departments still struggle with demonstrating their value year after year.
ANNUITAS
OCTOBER 27, 2016
As Carlos Hidalgo wrote in these pages a few months back, “…it seems that each and every year there is a new trend (not that ABM is all that new) or ‘shiny object’ that overtakes B2B marketing … It is no wonder that many marketing departments still struggle with demonstrating their value year after year.
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B2B Marketing Analytics
JUNE 28, 2020
A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey. to get the answers for some of the questions from above.
B2B Marketing Analytics
JUNE 28, 2020
A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey. to get the answers for some of the questions from above.
B2B Marketing Analytics
JUNE 28, 2020
A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey. to get the answers for some of the questions from above.
Hubspot
JUNE 24, 2010
This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. Many economists believe that we are in the midst of an economic recovery, but one that is more similar to a wiggly line than a nice, smooth upward trending trajectory.
Hubspot
MARCH 8, 2012
Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g. social media vs. blogging vs. email marketing , etc.) The Marketer's Measurement Challenge. Perhaps you find that many customers' last point of conversion was on a certain marketing offer(s).
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