The Point
JUNE 23, 2020
Content marketing is dead. * The MQL is dead. Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing.
SmartBug Media
NOVEMBER 3, 2020
Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. Below, we’re going to cover some of the best practices for campaign attribution that Salesforce can (mostly) do out of the box. But fear not! UTM tracking. Salesforce campaigns. Even spread.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing 261
OCTOBER 12, 2018
“ When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase conversion rates. Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable.
Heinz Marketing
DECEMBER 11, 2017
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Dan Frohnen: Yeah.
DemandBase
SEPTEMBER 17, 2018
Measure Marketing ROI: Best Practices from the Experts. Data-driven marketing has long moved on from novel to necessity. Does your organization have a direct line of sight from MQL to closed won? Have one source of truth for marketing ROI data? Are you keeping up? Orchestration? Change Management?
Inbox Insight
JANUARY 22, 2019
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Often different types of content will have different roles within your marketing mix.
Inbox Insight
JANUARY 22, 2019
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Often different types of content will have different roles within your marketing mix.
Expert insights. Personalized for you.
264 
Let's personalize your content