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4 Scary Marketing Stats and How to Make Them Less Frightening

ClickDimensions

Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying things in the business landscape today that can really keep marketers up at night. We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. The Content Marketing Question: To Gate or Not To Gate?

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Today’s marketing department addresses this by becoming more like a publisher than ever before with a strategy that always includes free or un-gated content. How to put the "Viral" in B2B Marketing Viral Campaigns?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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free stuff that sells. maybe.

The Effective Marketer

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free?

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Marketing Automation. Email and Online Marketing. Email marketing is often the most important online marketing channel.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

I’ve been following marketing mix effectiveness for over three years the results are strikingly consistent, if not surprising: 1) B2B marketers use a lot of tactics that they admit don’t work as well as they should. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.