Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Four universal digital marketing pain points.
Biznology
APRIL 28, 2014
The short answer: spend as much as delivers your threshold level of ROI. Or until the campaign fatigues, and dips below the required ROI hurdle rate. She wanted to create digital experiences for prospect engagement, and she wanted to demonstrate the use of IBM’s proprietary marketing tools. Percentage of last year’s budget.
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The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.
Webbiquity
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 82% of businesses plan to increase spending on content marketing in the coming year. Heidi Cohen ).
The Effective Marketer
DECEMBER 8, 2010
Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.
Hubspot
APRIL 5, 2017
When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Marketing agencies cannot guarantee ROI, and every marketing campaign carries with it the risk of underperformance.
Webbiquity
APRIL 10, 2018
The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). A majority of B2B marketers (59%) say they are “significantly” pressured to generate additional leads by upper management. LinkedIn Pulse ). HubSpot ).
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