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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

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Why Now is the Time for Financial Services to Get Active on Social Media

EveryoneSocial

Typically, social media has generally been ignored by financial services (except for the basic corporate handles) because: There is concern over confidential info accidentally being shared. The mindset that it is only marketings job (most industries have that view). Other digital blunders that could affect the organization.

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How to use LinkedIn to boost your SEO and get results

accelerate agency

However, whatever the reason, what’s clear is that most users fail to make the most of the platform. As you can see from the image below, both individual users and businesses have profiles. It gives users the ability to search for and connect with other professionals. Let’s get started.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. Data Quality and Management.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But sales intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence, and other dimensions) – in addition to simply growing the database. Lead generation.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 2: AI-driven personalized customer experiences.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.