Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. per share, which comes to $871 million. The stock had been hovering around $17.50
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.
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Customer Experience Matrix
NOVEMBER 2, 2010
ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. In other words, Oracle needs a Web analytics product. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. So much for the obvious.
Customer Experience Matrix
JUNE 30, 2010
To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff.
Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Or will they simply be crushed as giants from related industries introduce their own products?
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. Since ease of use ranks in the pre-purchase group, that would seem to favor simplicity. I’d guess the latter.
Customer Experience Matrix
AUGUST 3, 2010
This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. As I commented in an earlier post on purchase funnel measurement , Marketo’s approach is not conceptually unique.
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