Remove sales-opportunities
article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

P2P 94
article thumbnail

The Ultimate Guide to Nonprofit Fundraising

Hubspot

Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. With individual fundraising — also known as personal fundraising — you can ask people within your network, such as friends, family, or colleagues, to donate to your cause. We talk more about these below.

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks. – We built our own Frankenstein.

Twitter 148