Acquisitions, Loyalty, P2P and Personalization

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

MAY 6, 2024

22:57] Harnessing the 80/20 Rule for Customer Acquisition and Retention – Michael emphasizes the importance of the 80/20 rule, urging you not to overlook the potential of your existing customer base while pursuing new leads. This insight calls for a deliberate focus on nurturing relationships with those who already believe in your brand.

Enterprise Management

Enterprise Management Peer-to-peer Marketing Management P2P

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Emotions go into almost every decision a person makes, therefore understanding the emotion a buyer has will allow you to better understand their motivation.

P2P

P2P Focus Group Buyer Personas Customer Surveys

B2B Marketing Zone

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Achieving customer experience excellence at seven critical life cycle points

Webinars

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Achieving customer experience excellence at seven critical life cycle points

Webinars

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

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