Loyalty, Marketing and P2P - B2B Marketing Zone

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics!

Enterprise Management

Enterprise Management Peer-to-peer Marketing Management P2P

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

JUNE 26, 2014

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. The world of sports is always an inspiring arena to motivate people and teams to work together towards a common goal. Let marketing be the glue, not the barrier. 5 Simple Steps… .

CMO

CMO Work Management P2P Peer-to-peer

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . We’ve done a really good job of developing an awareness of our brand. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. That is not enough for Clement.

B2B Thought Leadership

B2B Thought Leadership Brand Identity Branding P2P

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Customer Engagement Software Pricing Guide

Trending Sources

Achieving customer experience excellence at seven critical life cycle points

Achieving customer experience excellence at seven critical life cycle points

Customer Engagement Software Pricing Guide

Customer Engagement Software Pricing Guide

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Taking Your Brand from “We know who they are” to “We know what they do”

Is Twitter for Business Even Worth the Trouble | social crm.

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