Remove long-tail
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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. Target long-tail keywords.

SEM 73
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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

SEM 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Advantages of SEO. Quick results.

SEM 40
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Advantages of SEO. Quick results.

PPC 40
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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions. This software uses Natural Language Processing (NLP) to estimate the value of long-tail keywords/product groups.

PPC 40
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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. In this Guide , you’ll learn about how the long-tail keywords get a meaningful keyword-value.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

Working in SEM, particularly enterprise-scale SEM, you’ve heard about enterprise bid management solutions. There’s something that’s increasing in your day-to-day SEM operations. Inefficiencies in SEM. Enterprise bid management solutions are complex, expensive and potentially offer time-saving automation. trillion by 2020.