Lock-In, Media Plans and Social Networks

10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

Convince & Convert

MARCH 10, 2015

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Plan All Of Your Content Using An Editorial Calendar You can’t afford to waste any more time on a bunch of one-off editorial calendars. We had a blogging editorial calendar in an online tool. It was bad.

Best Practices

Best Practices Social Media Work Management Planning

10 Ways to Improve Your Editorial Calendar

Convince & Convert

DECEMBER 29, 2015

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Use an Editorial Calendar to Plan Your Content. So the first thing we did was consolidate all of these calendars and plans into one editorial calendar. Create a Social Media Plan for Sharing Content.

Social Media

Social Media Work Management Planning Custom Publishing

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. People are sharing photos, ideas, writings and video.

Social Media

Social Media Paid Content Media Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall.

Social Media

Social Media Enterprise Management Media Webinar Metrics

The Best Ways to Increase Share of Voice At Your Company

EveryoneSocial

AUGUST 12, 2020

And while there are many factors that contribute to how aware people are of your company, one of the biggest outlets are social media platforms. Below you’ll learn more about the social share of voice and tips to increase your brand visibility through social networks. Increase Share of Voice on Social Media.

Paid Social Agency

Paid Social Agency Paid Search Agency Companies Best Practices

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content

Paid Content Facebook Paid Search Agency Advertising Agencies

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. Here are a few options for titles.

Webinar Metrics

Webinar Metrics Paid Search Agency Social Media PR

Is Social Conversation a Myth?

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Yet, Mitch doesn’t see it happening in social media. That’s not a conversation.

Conversion

Conversion Paid Search Agency Social Media Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. The customers that take you to task in social media aren’t the ones you need to worry about.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. More so than any other event I attend, SXSW is conference roulette.

Social Media

Social Media Media Paid Content Conference

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Marketing Zone

10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)

10 Ways to Improve Your Editorial Calendar

Webinars

Trending Sources

How Lack of Marketing Content Can Derail Your Website Redesign Project

Webinars

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince and Convert Blog: Social Media Strategy and Social Media.

The Best Ways to Increase Share of Voice At Your Company

6 Lessons Learned From the Demise of MySpace | facebook | Social.

It's Time for Real-Time

Is Social Conversation a Myth?

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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