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How to Master B2B Marketing Certainty in 5 Easy Steps

B2B Digital Marketer

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

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5 Things Marketers are Thankful for This Year

distribion

As a marketer you have already prepped your holiday marketing strategy and are ready to prep your holiday fixins before the first of your guests arrive. I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. Marketing Automation.

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How to Develop a Successful Marketing Mix Strategy [+ Templates]

Hubspot

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

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We turned MarTech into a chatbot. This is what we’ve learned (so far).

Martech

The best way to do that was to get our hands metaphorically dirty and build our own bot. So John Blanchard, our senior director of marketing technology, and I did. But it’s also true there have been hundreds of conversations with MarTechBot, some of which have been multi-question threads with increasing specificity.

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A High-Level B2B Marketing Budget Breakdown

Adobe Experience Cloud Blog

However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable historical data to rely on, especially if you’re venturing into a new channel. The way forward starts with outlining a detailed budget based on what you know about your company and your overarching goals.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Full Circle University SEO Series: Campaign Attribution for Digital Marketing. Marketers: Keep Calm and Follow the Data in the Pandemic. Are Marketing Analytics Broken?

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.