Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.