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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. B2B Marketing Insider ).

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09. sherpab2b09.

Webcast 100
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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Register now for SES New York 2011 , the Leading Search & Social Marketing Event, taking place March 21-25. Are you a Search Engine Watch Member? | Next time: how B2B organizations can develop blog writing strategies that span multiple audiences and satisfy different Internet marketing objectives. Save up to $400!

SEO 40
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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40
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4 Steps to B2B SEO Accountability

Online Marketing Institute

Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agencys Search Marketing practice.

SEO 40