Lead Scoring Marketing Attribution Marketo Webinar 
SmartBug Media
APRIL 20, 2021
Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.
chiefmartech
APRIL 5, 2017
DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Our Tools — Martech Stack. Hootsuite , a social media scheduling tool.
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Oktopost
OCTOBER 19, 2020
Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.
Lake One
JULY 28, 2020
With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? Lead Scoring.
LeanData
JULY 13, 2020
In the past, the GE Digital Marketing team would generate thousands of qualified leads for sales each month. However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. The Problem.
Lake One
APRIL 23, 2020
One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. Marketing Automation for Lead Generation. But First, Strategy.
Terminus
OCTOBER 22, 2018
We borrowed the phrase from one of Marketo’s Fearless 50 marketers, Kristen Wendel , who’s one of the smartest B2B professionals I know. What we mean by this is that the level of engagement your ideal customers have with your brand is a better measure of success than the number of leads you generate. Click To Tweet.
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