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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

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What's it take to generate leads that fuel your forecast?

ViewPoint

Do you report on stats such as touches per conversation, touches per lead, best conversion touches? It was designed for lead management. It’s a specialized tool that syncs with Salesforce.com and other CRMs. Our tool, the PinPoint platform, does. Let us help you light the fire.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Here is his original concept.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment. Defining CRM: Thoughts from three experts.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus.

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Leads Don’t Suck - Good Leads Are… - Smashmouth Marketing , July 16, 2009. Lead Nurturing and Scoring - Marketing Genius Blog , July 14, 2009.