PureB2B
AUGUST 19, 2018
Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. These are the leads who need nurturing before being passed off to sales.
Marketing Insider Group
SEPTEMBER 2, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Related Posts: Why am I in Marketing? How has your role changed?
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Marketing Insider Group
SEPTEMBER 2, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Related Posts: Why am I in Marketing? How has your role changed?
PureB2B
AUGUST 19, 2018
Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. These are the leads who need nurturing before being passed off to sales.
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.
Marketing Insider Group
MAY 12, 2010
I see a lot of companies that look to conduct lead generation i.e. top of the funnel activities but do not develop a holistic lead management process and see these leads decay or leak out of the funnel leading to potentially lost revenue.
markempa
JUNE 7, 2005
« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Comments Should blogs and RSS be a part of your lead generation strategy?
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