Marketing Craftmanship

JANUARY 16, 2013

On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

MARCH 16, 2012

Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue. Build an internal merchandising system.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

FEBRUARY 14, 2013

Was there a strategy to promote your Blog and to merchandise its posts…or did you think that would just “happen”? Did you assign sufficient resources to ensure your Blog’s long-term success…or were you just looking for a cheap date?

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

SnapApp

AUGUST 31, 2017

The better the content is at answering those questions the better the lead generation and engagement metrics. . As a content marketer at Clutch, I've done quite a bit of research on the public relations industry, including the components of a strong PR firm and the effect PR campaigns can have on consumer behavior.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Marketing Craftmanship

FEBRUARY 16, 2013

For formats that supply current information, extend the shelf-life of each placement by not including its publication date. The fruits of their labors will be self-evident in tangible business metrics, ranging from lead generation to high search engine page rankings.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100