Marketing Craftmanship

JANUARY 16, 2013

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

MARCH 16, 2012

Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue. Build an internal merchandising system.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

SnapApp

AUGUST 31, 2017

Is any of this surprising or validating? The better the content is at answering those questions the better the lead generation and engagement metrics. . Millennials only want to talk to a sales rep after thoroughly researching the solution. . We asked the experts 3 specific questions: . Jenna Seter.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112