KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. Ultimate success and failure of the campaign should be determined through an agreed upon list of productivity goals coupled with the overall results of the campaign. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

B2B Marketing Insights - WE

JUNE 29, 2018

The brand core is made up of four primary segments, and they’re critical to any brand development strategy: Brand Values. This promise should be measurable, meaningful, and speak to the value of your brand. Here’s a list of key do’s and don’ts when naming a company: DO create a company name: based on its attributes.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 2, 2015

So, let’s throw some major brands into the Marketing Matchup Ring of Doom (trademark pending) and see how they stack up against their respective competition. While neither brand really shines in the social media space, Duracell is clearly doing something right (or at least better) to account for those high(er) social following scores.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Google has made a couple of dollars by reading and ranking Web pages. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167