Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website


B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event. by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of

How Marketing Automation Can Improve Lead Nurturing Process

Stevens & Tate

Take for example a lead that has just submitted a form from one of your landing pages opting into your email list. It can be automatically personalized based on what landing page they converted from. Articles Blog Directors Lead Nuturing


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How to Drive Website Conversions with the Buyer’s Journey

Stevens & Tate

Lastly, create attractive landing pages to offer your visitors solutions at the click of a button. Articles Attraction Marketing Content Marketing Directors Lead NuturingBefore any customer commits to purchasing a product, they will have to go through the sales funnel.

The Importance Of Lead Generation Content Marketing

Stevens & Tate

The format of the content offers can be a multitude of things, such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. Articles Content Marketing Directors Lead Nuturing

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Optimize your landing pages by removing any unnecessary fields.

Using Lead Scoring to Identify Your Best Prospects

Stevens & Tate

5 Types of Landing Pages To Increase Your Lead Conversion Rate. The following are a few metrics you can use to score your leads based on their behavior: Page views – The more pages that a lead has been to on your site, the more interested they likely are in your brand. A lead that has explored your site is a much stronger prospect than one who has only been to one or two pages. Specific pages seen – What pages the lead has been to matters.

58 Best Marketing Tools to Build Your Strategy in 2017


Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes. You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts.

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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. It can also direct visitors who complete a form to another Web page. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. This makes it much easier than usual to test alternative components within landing pages and elsewhere on the site.