SmartBug Media

SEPTEMBER 24, 2019

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Buyer personas allow you to target and attract the right people to your website like sweet-smelling pheromones.

Buyer Personas 73

Buyer Personas Inbound Marketing Segmentation Webinar Metrics 73

Heinz Marketing

APRIL 4, 2022

I don’t know if we’ll ever really truly be post COVID but the work you guys were doing pre COVID, during COVID, creating executive experiences was really, really impressive. Introduce yourself, your role and then we’ll get into it. I know we keep saying that, but that’s what it is. Kelly : Thanks, Matt.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

nDash

NOVEMBER 10, 2020

No matter what specific corner of the cybersecurity market your organization exists in, getting your content to stand out will be an uphill battle. But using your content to constantly remind your audience of that isn’t the right approach. And even if they were, you know that traffic doesn’t directly translate to revenue.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Content4Demand

JULY 28, 2021

Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. When you’re creating content, these basic questions have to be part of the initial discussion: Who is your target audience? Profiles: Know Your Demos.

Buyer Personas 112

Buyer Personas Psychographics Tips Resource Management 112

DiscoverOrg

FEBRUARY 5, 2019

Your product solves different things for different people at the company, Jake notes. If you have marketing, operations, and IT in your typical sale, you’re someone completely different to each group. Read it: 30 Ways to Get Inside the Mind of Your Target Buyer. So you could say he knows a lot about growing.

Enterprise Management 120

Enterprise Management B2B Sales Startups Work Management 120

Terminus

OCTOBER 3, 2023

Why Add Social Media Marketing to Your ABM Strategy? With 75% of B2B buyers and 84% of C-level executives being influenced by social media when making purchasing decisions, both your sales and marketing teams should recognize that it becomes a no-brainer; social media needs your attention.

Account Based Marketing 29

Account Based Marketing ABM Social Media Tactics 29

Envy

FEBRUARY 17, 2020

The most common "buyer persona" I have is the CISO. But I don't hang out with CISOs. So to close this knowledge gap, I started listening religiously to the CISO/Security Vendor Relationship Series podcast. Your cold pitch basically has no chance. And if your CMO/CEO will let you - ungate your content.

Buyer Personas 111

Buyer Personas Vendors CMO B2B Sales 111