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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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6 Niche Marketing Blogs You Need to Read in 2019

Outgrow

Tame Mobile Marketing Wiki at LeanPlum. Popularly known for the discovery that only 12% of the keywords produce revenue , Disruptive Advertising is the road you want to drive on while learning PPC. Still not applying to this school? I n fact, it needs a dedicated section in a library having only marketing books!

Outgrow 45
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. There is new ground to be forged in our industry.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (..)

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social referrals: How to attract this vital currency by iMedia Connection.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. Create a freelancer-friendly style guide with Google Slides: If you wikis scare you or you hate the hassles of old PDFs floating around in the digital universe, Google Slides has an excellent “Publish to web” option.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

keyword, key word (n.): Examples: An SEO specialist can help you determine the best keywords to use on your web page. pay-per-click: Hyphenated (abbreviation: PPC). PPC: Abbreviation for pay-per-click. wiki: Lowercase. Plural: wikis. Abbreviation is always acceptable. link bait: Two words. plug in (v.):

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