Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”
ANNUITAS
OCTOBER 31, 2023
In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’ It is scaling this interaction across all customers and journeys.
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