B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Aberdeen

JUNE 25, 2019

And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.

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Intent Data Top of Funnel Intent SEO 40

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Thankfully, this is a core part of what defines intent data as a solution.

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Intent Data Demand Generation Agencies Demand Generation Intent 62

SalesIntel

JUNE 28, 2022

They include information like company size, annual revenue, location and industry. Your sales team needs to have this information to effectively segment, qualify, score, and prioritize their B2B sales leads. Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. Firmographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

SEPTEMBER 27, 2019

Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting. Intent data helps them do just that by creating common ground between sales and marketing.

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Intent Data Intent Purchase Intent Intent Signal 66

Aberdeen

JULY 3, 2019

When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase. Intent data is your key to identifying the total active demand for your products and services. Your first step is to educate yourself on the ins and outs of intent data.

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Intent Data Intent Brand Identity Branding 45